2天卖出6万单！淘宝助力茂名荔枝销量增长216%

Core Insights - The collaboration between Taobao and Maoming has led to a significant increase in lychee sales, with a 216% year-on-year growth in sales volume [8][6][9] - The innovative half-managed model by Taobao has effectively addressed the issue of supply and demand mismatch in agricultural products, ensuring quality and increasing farmers' income [29][30][12] Group 1: Sales Performance - In just two days, over 60,000 orders of Maoming lychees were sold, showcasing the effectiveness of the promotional efforts [33][46] - The sales price of lychees remained stable at around 8 to 10 yuan per pound, with a total of over 200,000 pieces sold in June, amounting to approximately 800,000 pounds [9][8] Group 2: Supply Chain and Logistics - The lychee planting area in Maoming exceeds 1.4 million acres, accounting for a quarter of the national production, indicating a fruitful year for lychee cultivation [6][5] - The cold chain logistics process is crucial for maintaining the freshness of lychees, with rapid temperature reduction to 0 degrees Celsius being a key factor [21][20] Group 3: Marketing and Promotion - The timing of the lychee harvest coincided with the Tmall "618" shopping festival, which significantly boosted sales through increased traffic and promotional activities [34][48] - Taobao leveraged the popularity of the TV drama "The Lychee of Chang'an" to enhance visibility and sales, creating dedicated promotional events and live streams [50][49] Group 4: Operational Efficiency - The half-managed model allows Taobao to coordinate with local farmers and ensure a steady supply of quality products, thus enhancing operational efficiency [28][30] - The collaboration has led to improved logistics and packaging processes, allowing for timely delivery of fresh lychees to consumers [41][20]