Sou Hu Cai Jing·2025-06-25 03:37Core Viewpoint - The article discusses the transformation of the traditional installation and maintenance service model in the information and communication industry, highlighting the innovative "installation and maintenance store" model introduced by China Telecom's Baoding branch to meet diverse user needs and enhance service efficiency [1][6]. Group 1: Service Model Transformation - The "installation and maintenance store" model integrates installation, maintenance, and marketing, allowing service personnel to understand user needs and recommend suitable products, thus achieving a comprehensive service experience [3][4]. - This model shifts the focus from merely completing installation tasks to a more holistic approach that combines service and marketing, enhancing user engagement and satisfaction [3][4]. Group 2: User Engagement and Satisfaction - The "installation and maintenance store" extends services to users' doorsteps, improving convenience and timeliness, while fostering long-term relationships through proactive communication and community building [5][6]. - By offering a variety of services beyond basic installation, such as mobile sales and payment services, the model enhances user satisfaction and brand loyalty [5]. Group 3: Operational Efficiency - The model addresses challenges such as low business conversion rates by implementing standardized marketing practices during service delivery, thus increasing operational efficiency [4]. - The integration of service and marketing not only resolves user pain points but also boosts the performance income of service personnel, contributing to overall service cost reduction [4].