Snail(US:SNAL) Globenewswire·2025-06-25 03:46Core Insights - Snail Games celebrates the 10th anniversary of the ARK series with a significant sales boost for ARK: Survival Evolved, achieving over 3,000% growth in June sales [1][2] - The company is implementing targeted marketing strategies for the upcoming ARK: Aquatica DLC to enhance player engagement and capitalize on the current momentum [1][2] Sales Performance - Following a recent promotional event on Steam, total sales of ARK: Survival Evolved increased by over 3.8 times, with average daily sales rising by 3,022% [2] - The peak online player count reached 65,885, indicating sustained community engagement even a decade after the original release [2] Marketing Strategy - Snail Games is integrating gaming with mainstream entertainment, exemplified by advertising ARK: Aquatica during the premiere of the live-action How to Train Your Dragon, which grossed approximately $83.7 million at the domestic box office [2] - The company has also released an original song titled "On My Way" for the ARK: Aquatica DLC, further promoting cross-vertical engagement [2] Product Expansion - Snail continues to expand the ARK universe with the launch of ARK: Ultimate Mobile Edition and the Genesis Part 1 expansion, which saw a 27.4% increase in first-week downloads and a 17.8% rise in daily active users [3] - ARK: Survival Ascended has introduced the Ragnarok Ascended expansion, achieving record high concurrent and daily active user numbers on Steam in 2025 [3] Company Overview - Snail, Inc. is a leading independent game developer and publisher, providing digital interactive entertainment products across various platforms [4]