浦发银行上海分行32载：深耕细作，赋能实体 开创金融市场业务新格局

Core Viewpoint - Shanghai Pudong Development Bank (SPDB) Shanghai Branch has achieved significant milestones over its 32 years, focusing on compliance culture and serving the national strategy while contributing to Shanghai's development as an international financial center [3]. Group 1: Customer Engagement and Market Development - SPDB Shanghai Branch emphasizes targeted customer engagement, creating a specialized service ecosystem to cater to different customer segments [4]. - The branch has successfully launched the first batch of insurance asset management services in the gold market, enhancing efficiency and safety for insurance institutions [4]. - A new product, "省心存," was developed to address the needs of the futures market, resulting in a stable deposit balance exceeding 1 trillion yuan [4]. Group 2: Investment and Financial Support - The branch has invested 519 billion yuan in key national strategic areas, with a 14% increase year-on-year, supporting technology finance, inclusive finance, and regional development [7]. - Specific allocations include 29 billion yuan for technology finance, 8 billion yuan for inclusive finance, and 456 billion yuan for the Yangtze River Delta integration [7]. Group 3: Custody and Asset Management - SPDB Shanghai Branch's custody business has reached 5.6 trillion yuan, growing over 300 billion yuan since the beginning of the year, maintaining the top position in the Shanghai region [9]. - The branch has introduced innovative products, including the first floating rate fund and the first insurance gold custody service in the market [9]. Group 4: Discounting Services and Digital Transformation - The bank has established a robust ecosystem for bill discounting, serving 570 clients, a 25% increase, and has simplified processes for technology enterprises [10]. - The introduction of the "浦银e贴" online discounting product has enhanced efficiency, with 6.4 billion yuan processed through digital channels [10].