没有一家网红书店，能逃得过被嫌弃

Core Insights - The article highlights the decline of popular bookstores in China, particularly the closure of Tsutaya Bookstore, which reflects a broader trend affecting many similar establishments [1][2][3] - The shift in consumer behavior, favoring online shopping and experiential spaces over traditional bookstores, has led to a significant drop in sales for physical bookstores [6][7][8] Group 1: Store Closures and Market Trends - Tsutaya Bookstore has closed three locations in China within a year, indicating a troubling trend for popular bookstores [1][3] - At least seven well-known bookstore brands are expected to close or exit the market between early 2024 and April 2025, including notable closures in major cities [3][4] - The total number of closed popular bookstores exceeds 50, affecting cities like Beijing, Shanghai, and Xiamen [4] Group 2: Changing Consumer Behavior - Many consumers visit bookstores primarily for social media photo opportunities rather than purchasing books, leading to a disconnect between foot traffic and actual sales [5][28] - The pandemic has accelerated a shift towards online book purchasing, with physical bookstores capturing only 13.99% of the retail market in 2024, significantly less than online channels [7] Group 3: Business Model Challenges - Bookstores are increasingly relying on non-book sales, with only 30% of overall revenue coming from book sales, while 70% is generated from food and beverage sales [8][9] - The high costs associated with maintaining visually appealing spaces and the pressure to attract foot traffic have led to unsustainable business models for many bookstores [29][28] Group 4: The Future of Bookstores - The article suggests that bookstores must evolve into "third spaces" that offer more than just books, focusing on creating an inviting atmosphere for social interaction and community engagement [11][40] - Successful bookstores are those that maintain a strong connection with their local communities and offer unique experiences, rather than solely relying on aesthetic appeal [35][40]