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2025年中国自热火锅市场分析:自疫情结束后市场规模萎缩,行业市场集中度高
Qian Zhan Wang·2025-06-25 08:39

Group 1 - The core viewpoint of the article highlights the fluctuation in the domestic hot pot market and the significant decline in the self-heating hot pot market share [1][3] - The overall hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6%, surpassing the overall growth rate of the catering industry [2] - The self-heating hot pot market is experiencing a severe downturn, with a year-on-year decline of approximately 20% in growth by the fourth quarter of 2024 [3][5] Group 2 - The decline in self-heating hot pot sales is attributed to changes in consumer behavior post-pandemic, product quality issues, and poor consumer experience [5][8] - The leading companies in the self-heating hot pot sector are Yihai International and Mo Xiaoxian, which together hold a significant market share of 83.73% in the fourth quarter of 2024, with Yihai International alone accounting for 50% [9][12] - The top five self-heating hot pot products in 2024 are dominated by Yihai International and Mo Xiaoxian, with their combined market share exceeding 40% [12][13]