1179亿！蜜雪冰城创始人张红超、张红甫登顶河南首富

Group 1 - The new richest person in Henan is Zhang Hongchao and Zhang Hongfu, founders of Mixue Ice City, with a wealth of 117.9 billion yuan [1][2] - Mixue Ice City has over 46,000 stores globally, surpassing Starbucks in store count [3] - The company achieved a revenue of 24.83 billion yuan and a net profit of 4.45 billion yuan in 2024, with a gross margin of 32.5% [5] Group 2 - The success of Mixue Ice City is attributed to its efficient supply chain, allowing for lower procurement costs compared to competitors [5] - The brand's strategy of offering affordable products, such as 4 yuan lemon water, has resonated with consumers seeking high cost-performance [8] - The tea beverage industry is experiencing increased competition, with many premium brands facing losses, while Mixue Ice City continues to grow [8]