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毕业游、亲子游、研学游……暑期旅游市场迎来新一轮消费热潮
Yang Shi Wang·2025-06-25 09:52

Group 1 - The tourism market is experiencing a new wave of consumption as the summer vacation approaches, with a surge in travel inquiries, particularly for family trips after the end of exams [1][3] - There is a 30% increase in on-site consultation at travel agencies compared to last year, with peak travel expected from late July to early August, and popular domestic destinations include Xinjiang, Yunnan, and East China [3] - There is a growing demand for niche and in-depth travel products, with routes like the Gexi South Line in Sichuan gaining popularity among students due to their low commercialization [3] Group 2 - The outbound travel market is also thriving, with high demand for independent camps and parent-child study tours, making Japan, Singapore, Malaysia, and South Korea popular summer destinations [5] - The graduation travel market is showing diverse characteristics, with trends such as "parent-child accompaniment," "spontaneous travel," and "pursuit of emotional value" emerging among middle and high school graduates [7] - Various scenic spots in Guangdong are offering exclusive benefits for graduates, allowing them to enjoy ticket discounts with their exam admission tickets [8][10] Group 3 - In Dongguan, Guangdong, a promotional campaign is launched for high school students, offering a 20% discount on train tickets and a 50% discount on lychee picking during the lychee harvest season [12]