一票难求，多少人为一场演唱会赴一座城？

Core Insights - The concert market in China is experiencing a significant resurgence post-pandemic, with increasing audience enthusiasm and ticket demand [3][4][5] - Major artists are seeing sold-out shows, indicating a shift in audience demographics where non-fans are also attending concerts for the experience [5][11] - The ticketing platform, Damai, has seen substantial revenue growth, reflecting the booming live entertainment sector [15][16] Group 1: Market Trends - In May 2023, the total number of concerts reached 330, a year-on-year increase of 20.9%, with 4.484 million attendees, up 23.2% from the previous year [4][12] - The audience demographic is expanding, with 21.6% of attendees aged 35 and above, a 2% increase from the previous year [14] - Concerts are attracting a diverse audience, including older generations, as seen with artists like Dao Lang and other veteran performers [14][22] Group 2: Economic Impact - The concert industry is not only benefiting artists but also boosting the revenue of related businesses, including ticketing platforms and local economies [15][22] - Damai's revenue for the fiscal year 2025 is projected to be approximately 2.057 billion RMB, a 236% increase, making it the second-largest revenue source for Alibaba Pictures [15][16] - Concerts are driving tourism, with significant percentages of attendees coming from outside the host city, leading to increased local spending [22][23] Group 3: Ticketing and Consumer Experience - The implementation of a strict real-name ticketing system has reduced ticket scalping but has also led to consumer complaints regarding refund policies [17][19] - The ticketing revenue distribution shows that artists and promoters take the majority of the income, with ticketing platforms receiving only 3%-20% [19][21] - The concert market's growth has prompted ticketing platforms to explore new business models, integrating travel and entertainment services [25][30]