再次调整彩妆管理层，雅诗兰黛“坐不住”了

Core Viewpoint - Estée Lauder is facing significant challenges in its makeup business, prompting management changes and strategic adjustments to revitalize performance and drive growth [2][3]. Group 1: Management Changes - Estée Lauder appointed Sara Staniford as Vice President and General Manager for its three major makeup brands—MAC Cosmetics, Bobbi Brown, and Too Faced in the UK and Ireland [2]. - The company also recently appointed Lisa Sequino to lead the makeup division, indicating a focus on strengthening management to address declining sales [3]. Group 2: Financial Performance - In Q3 of fiscal year 2025, Estée Lauder's makeup revenue decreased by 9% year-over-year, with operating profit dropping by 79% [2]. - Overall, Estée Lauder's net sales for Q3 were $3.55 billion, a 10% decline compared to the previous year, and net profit fell by over 50% [3]. - For fiscal year 2024, net sales were $15.61 billion, down 2%, with net profit decreasing by 61% [3]. Group 3: Strategic Initiatives - Estée Lauder is implementing a major transformation strategy called "Beauty Reimagined," which reorganizes its business into eight categories with dedicated management [3]. - The company aims to enhance innovation in makeup and seek new growth opportunities through these management changes [3]. Group 4: Market Challenges - The global consumer demand is growing slowly, and the rise of domestic brands in China poses additional challenges for international companies like Estée Lauder [4]. - The company is attempting to strengthen its professional teams and enhance brand recognition to attract both returning and new customers [4].