VITASOY INT'L(HK:00345) Xin Jing Bao·2025-06-25 11:46Core Insights - Vitasoy International Group Limited reported a revenue of HKD 6.274 billion for the fiscal year 2024/2025, reflecting a 1% year-on-year growth, while profit attributable to equity holders surged by 102% to HKD 235 million [1] - The company aims to enhance sales execution and increase product supply in the new fiscal year [1] Group 1: Financial Performance - Revenue from mainland China reached HKD 3.363 billion, with a 1% year-on-year growth excluding exchange rate effects, and a 2% increase in the second half of the fiscal year [1] - Operating profit in mainland China was HKD 311 million, showing a 42% year-on-year growth excluding exchange rate effects, attributed to improved sales strategies and operational efficiency [1] Group 2: Market Dynamics - In Australia, Vitasoy's business experienced continuous sales growth and reduced operating losses, with a 5% revenue increase in local currency for the Australia and New Zealand segment [2] - The operating loss for the Australia and New Zealand business decreased by 4% to AUD 15 million [2] Group 3: Product Development and Consumer Trends - Vitasoy has launched its own sugar-free tea products in response to the growing demand in the sugar-free tea market, with positive market performance in Hong Kong [2] - The company plans to continue product development and innovation based on consumer needs and expectations, focusing on enhancing the value of its tea beverage offerings [2] Group 4: Pricing Strategy - The company observed a shift in consumer behavior towards price sensitivity, leading to a price reduction in lemon tea in mainland China, which has now stabilized [2] - Vitasoy will not further reduce prices in the mainland market and anticipates short-term challenges due to slowing growth in plant-based milk and ready-to-drink tea categories [2]