BANK OF CHINA(SH:601988) Qi Lu Wan Bao·2025-06-25 12:05Core Insights - The article highlights the launch and impact of the "Market Business Loan" product by the Bank of China Shandong Branch, aimed at supporting individual businesses and small enterprises in overcoming financial challenges [1][5][8] Group 1: Product Overview - The "Market Business Loan" offers up to 1 million yuan in pure credit loans, addressing the funding needs of individual businesses and small enterprises [5][6] - The application process is streamlined through the "Love Shandong" app, requiring only basic identification and online authorization for pre-approval [6][7] - The average interest rate for the "Market Business Loan" is as low as 3.1%, significantly reducing financing costs for small businesses [6][8] Group 2: Impact and Adoption - As of May 2025, the "Market Business Loan" has disbursed a total of 5.026 billion yuan, benefiting over 20,000 individual businesses and small enterprise owners [8] - In 2024 alone, the loan product provided 310 million yuan in funding to 1,300 new clients in Linyi, showcasing its effectiveness in meeting urgent financial needs [7][8] - The product not only provides loans but also extends to comprehensive financial services, including account management and financial planning, enhancing the financial management capabilities of individual businesses [8]