Vital Farms Whisks Up Custom Ad Spot & Sponsorship Celebrating FX's The Bear Season Four Starring Emmy® Winner Liza Colón-Zayas

Core Insights - Vital Farms has announced a sponsorship collaboration with Disney and FX's The Bear, which premiered on June 25, 2025, on Hulu [1] - The sponsorship includes a custom ad featuring Emmy® winner Liza Colón-Zayas, promoting Vital Farms' "Good Eggs. No Shortcuts." campaign [1][2] Company Overview - Vital Farms is a Certified B Corporation that offers ethically produced foods across the United States, focusing on humane treatment of farm animals and sustainable farming practices [6] - The company started in 2007 on a single farm in Austin, Texas, and has grown to work with over 450 family farms, becoming the leading U.S. brand of pasture-raised eggs by retail dollar sales [6] - Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are available in approximately 26,000 stores nationwide and on menus at various foodservice operators [6] Marketing Strategy - The custom ad spot celebrates high-quality ingredients and the joy of cooking, aligning with the themes of The Bear [2][3] - Kathryn McKeon, Chief Marketing Officer of Vital Farms, emphasized the desire to honor the spirit of the show through this collaboration [3] - The partnership is seen as a strategic extension of the show's cultural impact, creating a brand experience that resonates with fans [3]