Group 1 - Naixue Tea launched the "No Sugar Natural Nutrition +" plan in collaboration with Xinhua News, the Ministry of Agriculture and Rural Affairs, and nutritionists, emphasizing health-focused products [1] - The company introduced a series of light food and beverage products using at least three green ingredients each, marking a significant move into the health sector [1] - Naixue has been actively developing health superfoods since late last year, updating its product matrix with offerings like "Daily 500 Vegetable and Fruit Bottles" and "Seasonal Green" series [1] Group 2 - Naixue's average order volume increased by 35% year-on-year in May, with same-store sales rising by 28% [2] - During the "May Day" holiday, some stores saw order volumes surge over 300%, and a collaboration with delivery platforms led to a 200% increase in orders within 24 hours [2] - The introduction of superfood tea drinks, rich in nutrients and low in calories, has become a market trend, appealing to health-conscious consumers [2] Group 3 - Heytea announced zero pesticide residue in its kale supply, with products set to roll out nationwide, reflecting a commitment to health and safety [3] - Heytea's kale-based product, "Kale Slimming Bottle," achieved sales of 3.5 million cups in its first month, capturing a 55% market share in the new tea drink sector [3] - Cha Baidao launched new products featuring fresh herbs, achieving significant sales on launch day, indicating a strong market response to health-oriented tea drinks [3] Group 4 - A report indicated that consumers are increasingly prioritizing the health value of tea drink ingredients, with 35.3% considering ingredient health as a key factor in their choices [4] - The ready-to-drink tea market is projected to grow at a compound annual growth rate of 17.3%, reaching a market size of 573.2 billion yuan by 2028 [4] - The number of tea drink stores in China is expected to exceed 660,000 by 2024, with per capita annual consumption projected to rise from approximately 11 cups in 2023 to 26 cups by 2028 [4]
持续加码健康赛道 奈雪的茶5月店均订单量同比增长35%