Core Insights - The research study by Alkami Technology highlights a widening relevance gap between consumer expectations and the offerings of regional and community financial institutions, emphasizing the need for a more anticipatory banking experience [1][2][5]. Group 1: Research Findings - The study involved 1,500 participants, weighted to reflect the 2020 US Census demographics, focusing on active digital banking users [3]. - Key generational differences were identified, with Generation Z seeking immediacy and personalization, while baby boomers focus on retirement planning [3]. - Financial institutions are provided with a roadmap to engage each generation effectively through trusted channels [3]. Group 2: Consumer Expectations - 84% of digital banking users consider the quality of the digital banking experience a top factor in selecting a provider [5]. - 50% of digital banking Americans are open to switching providers for a better digital experience, with 31% having already made the switch [5]. - 46% of digital banking consumers feel their primary financial provider could better anticipate their financial needs and goals [5]. Group 3: Opportunities for Financial Institutions - A significant opportunity exists for financial institutions to guide intergenerational wealth transfers, as 37% of digital banking Americans expect to receive an inheritance in the next 10–20 years [5]. - The demand for a streamlined digital account opening process is evident, with 41% of consumers more likely to change providers for a 5-minute account opening experience [5]. - The study indicates that only 38% of regional and community financial institution account holders found their provider's product recommendations more relevant over the past year, compared to 53% for neobanks and 45% for megabanks [5].
Alkami's Generational Trends in Digital Banking Consumer Study Reveals Insights for Establishing Primacy