从竹编手包到爆款潮玩，非遗如何紧跟市场与潮流

Group 1 - The meeting highlighted the increasing popularity of the "cultural tourism + intangible cultural heritage" model among tourists, showcasing the integration of traditional crafts into modern tourism [1] - Yang Changqin, a representative from Guizhou, emphasized the historical significance of bamboo weaving, which has been passed down for nearly 400 years, evolving from practical tools to cultural and collectible items [2] - The company has adopted a "company + farmers + cooperatives" model, enhancing market access and involving more locals in the preservation and promotion of intangible cultural heritage [2][3] Group 2 - Yang Changqin's company generates an annual revenue of approximately 20 million yuan, providing stable employment for 108 individuals and flexible jobs for over 200 others, contributing to local economic development [3] - The integration of intangible cultural heritage with industry has enabled bamboo artisans to achieve financial success, while cross-industry collaborations have expanded market reach [5] - The company has developed a series of "bamboo tourism" routes, attracting around 20,000 visitors annually to experience bamboo weaving culture firsthand [5] Group 3 - The Dongguan Cultural Center has been promoting traditional culture through innovative products, such as transforming the national intangible cultural heritage project "Dongguan Qianjiao Lantern" into a popular 3D metal puzzle [5][6] - The center emphasizes the importance of internet products and has recently launched rap music related to intangible cultural heritage, aiming to attract a younger audience [6] - Initiatives like immersive cultural markets and themed events are designed to enhance public engagement with traditional culture, making it more accessible and appealing [6]