Core Viewpoint - The chairman of Ninebot Company, Gao Lufeng, expressed surprise at the lack of transparent pricing in the electric bicycle industry, highlighting the company's move towards clear pricing as a significant advancement [2][6]. Group 1: Pricing Transparency - The practice of bargaining in traditional markets leads to inefficiencies in sales processes, as both buyers and sellers engage in negotiations to secure the best deal [2][4]. - The establishment of fixed prices by shop owners in villages helps maintain customer flow and ensures reasonable profits, contrasting with the bargaining culture prevalent among unfamiliar vendors [4][5]. - Ninebot's approach to transparent pricing reduces the negotiation effort required from both parties, streamlining transactions and enhancing market efficiency [6][7]. Group 2: Economic Implications - The shift towards price transparency reflects a deeper evolution in China's economy, as it aims to redefine the fundamental rules of commercial civilization [7]. - The concept of transaction cost theory is validated, indicating that the choice of pricing models is fundamentally about minimizing transaction costs [6][7]. - While price transparency is beneficial, it is not a one-size-fits-all solution, as personalized negotiations remain essential in complex scenarios like bulk commodity trading and construction bidding [6].
明码标价重构交易效率（念念有余）