Prime Time For Amazon? JPMorgan Says Your $139 Could Be Worth $1,430

Amazon.com Inc AMZN stock may be dragging in 2025, but JPMorgan is doubling down on what it calls the company's "best idea": Prime.Despite being down 3% year-to-date, analyst Doug Anmuth sees upside to $240 — a roughly 13% climb from current levels. The core driver is, surprisingly, the same $139 subscription many Americans barely think about after checkout.$139 In, $1,430 Out — The Prime Value BombJPMorgan's deep dive estimates the true annual value of a U.S. Prime subscription is now $1,430 — more than 10 ...