TikTok矩阵运营：如何精准打造账号IP人设吸引流量

Core Insights - The article discusses the challenges businesses face in converting TikTok traffic into loyal customers and introduces a strategy to effectively capture and retain this traffic through a targeted IP persona approach [1] Group 1: TikTok Marketing Strategies - Businesses often struggle with high traffic but low conversion rates on TikTok, leading to a need for effective customer acquisition strategies [1] - A case study of a cross-border maternal and infant product team illustrates the importance of a unified content style and clear persona, which led to significant growth in followers after focusing on a single account with a relatable persona [1] - The article emphasizes the necessity of defining target audiences to create appealing personas that resonate with specific demographics, such as young professionals or mothers [2] Group 2: Persona Development - Successful persona development requires a distinct personality that can be humorous, professional, or nurturing, depending on the target audience [2] - Consistency in visual representation, whether through real or virtual personas, is crucial for brand identity, including style in clothing, makeup, and language that aligns with audience preferences [4] - Continuous content output that aligns with the established persona is essential for maintaining audience engagement and building emotional connections with followers [4] Group 3: Future Strategies - Creating an IP persona is just the first step in TikTok matrix operations; further strategies are needed to enhance account influence and drive traffic growth across multiple accounts [4]