Apple Reportedly Set to Propose Easier Access to Offers Outside App Store

Core Viewpoint - Apple is proposing changes to its App Store policies to allow third-party developers to direct customers to external purchasing options, aiming to mitigate penalties from EU regulators [1][3]. Regulatory Context - The European Commission ruled in April that Apple violated the Digital Markets Act (DMA) and imposed a fine of 500 million euros (approximately $583 million) [2][4]. - Apple is expected to submit its proposal by June 26, following negotiations with EU regulators to avoid further fines [2][3]. Compliance and Penalties - The European Commission mandated that Apple revise its App Store rules within two months of the April ruling or face fines up to 5% of its average daily global revenue [4]. - The commission's initial fine was accompanied by an order for Apple to eliminate restrictions that prevent app developers from informing consumers about external offers [4][5]. - Apple has indicated plans to appeal the imposed penalty, claiming the commission's actions unfairly target the company [5]. Previous Actions - Reports indicated that Apple had previously attempted to ease restrictions on non-Apple payment systems and in-app purchases, but these measures were deemed insufficient by the commission [6].