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浦发银行上海分行32载:汇聚合力 提升质效 护航发展向未来

Core Viewpoint - Shanghai Pudong Development Bank's Shanghai Branch celebrates its 32nd anniversary, emphasizing its commitment to compliance culture and its role in supporting national strategies and local economic development [2] Group 1: Compliance and Risk Management - The Shanghai Branch adopts a "digital intelligence" approach to strengthen compliance management, achieving a balance between risk mitigation and value creation [3] - A three-tier risk identification mechanism is established, including "early warning monitoring, special inspections, and daily checks," ensuring comprehensive risk assessment [3] - The branch has maintained a "Level 2" rating in risk assessments by the Shanghai Financial Regulatory Bureau and has been recognized as an "A-class institution" by the People's Bank of China for 12 consecutive years [3] Group 2: Credit System Innovation - A new "front × wide × high" credit system is developed, promoting collaboration between risk management and business marketing departments to enhance customer engagement [11] - The branch focuses on dynamic support for credit services, improving asset management capabilities and aligning credit services with frontline business needs [12] - Research teams are established to deepen industry insights, covering six major sectors, thereby enhancing customer trust through specialized approvals [13] Group 3: Service Experience Enhancement - The bank aims to improve service experiences by optimizing the business environment and enhancing customer interactions [17] - Innovations in corporate services include a multi-channel online appointment platform and self-service account opening options, making the process more efficient [18] - Special services for foreign clients are implemented, including simplified account opening processes and 24/7 payment services at the airport, receiving positive feedback from international customers [19] Group 4: Security and Fraud Prevention - Advanced data models are utilized to enhance the security of funds, with successful interception of 125 suspicious account activities and prevention of over 3.81 million yuan in fraud [24] Group 5: Digital Transformation and Efficiency - The bank leverages "digital intelligence" to streamline service processes, significantly improving operational efficiency [27] - An intelligent inquiry process is developed, handling nearly 40,000 cases annually with reduced manual intervention, setting a benchmark in the industry [28] - The bank has completed over 1,400 technical support sessions for direct connections between banks and enterprises, enhancing cross-border financial service efficiency [30]