Group 1 - The core viewpoint of the article highlights the transformation of maternity centers from a symbol of middle-class status to a sector facing significant financial losses and operational challenges [2][31] - Maternity centers, once seen as essential for middle-class families, are now experiencing a wave of closures and negative consumer feedback due to high costs and inconsistent service quality [2][23][31] - The high-end maternity centers, such as Saint Bella, have reported substantial losses, with a total loss of 1.25 billion yuan over three and a half years, indicating a troubling trend in the industry [23] Group 2 - The pricing of maternity centers is closely tied to local economic conditions, with costs in first-tier cities starting at 100,000 yuan and even lower-tier cities charging around 40,000 to 50,000 yuan, which can consume a significant portion of an average worker's annual salary [9][16][11] - The operational model of high-end maternity centers relies heavily on real estate and staffing costs, leading to unsustainable business practices when occupancy rates do not meet expectations [23][24] - The shift in consumer behavior among middle-class families is moving towards more rational spending, with a preference for value over luxury, impacting the demand for high-priced maternity services [32][36] Group 3 - The article discusses the various complaints from consumers regarding maternity centers, including issues with service quality and unexpected closures, which have led to a loss of trust in the industry [26][24][27] - The decline in birth rates and the cautious spending habits of middle-class families are additional pressures on the maternity center industry, contributing to its struggles [31][32] - The overall sentiment in the parenting and maternity service market is shifting from a focus on high-cost, luxury services to more practical and cost-effective solutions, reflecting a broader change in consumer attitudes [36][38]
2.5万一天的「养娃智商税」，卖不动了？
3 6 Ke·2025-06-26 02:30