冰淇淋巨头也要开始“全时段”经营了

Core Insights - Dairy Queen (DQ) plans to open 800 new stores in China over the next three years, including 50 ice cream and burger stores and 100 custom cake stores, aiming to enhance its all-day dining model [1][2] - DQ has successfully integrated customization into its chain operations, launching innovative products that cater to the growing demand for personalized consumer experiences [2][5] - The brand has seen over 20% growth in sales and profits in the first half of the year, with single-store sales approaching double-digit growth [3][5] Expansion Strategy - DQ's new store openings will cover various cities in China, with a focus on integrating local cultural elements into its offerings, such as the "扇韵" cake inspired by Nanjing's intangible cultural heritage [1][7] - The company has introduced various store formats, including pet-friendly locations and culturally themed stores, to attract diverse consumer segments [3][5] Product Innovation - DQ has launched several successful products, including the new mint chocolate cookie Blizzard and a yogurt ice cream bowl, targeting health-conscious young consumers [2][5] - The brand's focus on customization has led to the development of a range of cake products that cater to different social occasions, moving beyond traditional birthday celebrations [5][6] Market Positioning - DQ is recognized as one of the most influential ice cream brands globally, with over 1,700 stores in China and a significant market presence since its entry in 1992 [1][5] - The company is adapting to the evolving preferences of Generation Z consumers, emphasizing personalized and unique product offerings to meet their demands [5][6] Future Outlook - The overall ice cream market in China is expected to continue growing at a double-digit rate, presenting opportunities for brands like DQ to innovate and expand [3][5] - DQ's strategy of combining product innovation with cultural relevance positions it well to lead the market and respond to consumer trends effectively [7][8]