“黄金ATM机”来长沙了！价格怎么算？记者实测！

Core Viewpoint - The emergence of "gold ATM machines" in shopping malls provides a convenient and transparent way for consumers to buy and sell gold, reflecting a shift in the gold retail landscape towards more automated and accessible services [1][4][5]. Company Overview - The "gold ATM machines" are developed by Jinyafu Group, founded in 2006 and headquartered in Shenzhen, specializing in the gold and jewelry industry. The company offers a comprehensive range of services including creative research and development, intelligent manufacturing, personalized customization, smart retail, gold recycling, refining, and logistics [5][6]. - Jinyafu's smart gold stores have expanded to nearly 100 cities, including major locations like Shanghai, Beijing, and Chengdu, indicating a significant market presence [5]. Product Features - The "gold ATM machine" consists of two golden smart terminals for self-service gold purchase and recycling, displaying real-time prices based on the Shanghai Gold Exchange [2][5]. - The process for buying gold involves selecting products on the screen, confirming the purchase, and completing payment via mobile scan, while the recycling process includes a visual inspection and real-time monitoring of the gold testing [2][6]. Market Trends - The introduction of "gold ATM machines" aligns with the rising international gold prices and increasing consumer interest in gold investment and recycling, providing a new option for consumers to manage their gold assets [6][7]. - The machines cater to both consumers looking to purchase gold and those wanting to liquidate idle gold, offering a transparent pricing model and a streamlined process [6][7]. Consumer Reception - While many consumers find the convenience appealing, some express concerns about the reliability of gold quality and pricing compared to traditional gold stores, highlighting a need for consumer education and assurance regarding the service [6][7].