Core Insights - The report indicates that the revenue scale of China's live streaming industry is projected to reach 212.64 billion yuan in 2024, reflecting a year-on-year increase of 1.5% compared to 2023 [3] - As of the end of 2024, there are 13,841 licensed operating internet cultural units, with 3,828 new approvals in 2024 [3] - Major platforms such as Douyin, Kuaishou, WeChat Video Account, Taobao Live, and Bilibili continue to lead the industry by enhancing content depth and exploring AI applications [3] - The number of domestic MCN (Multi-Channel Network) agencies is estimated to be nearly 29,000 by May 2025, an increase of approximately 2,200 from 2024 [3] - The total number of live streaming accounts in China reached nearly 193 million by the end of May 2025, with a year-on-year growth of about 7.2% [4] Industry Developments - The live streaming industry is experiencing steady growth, with a focus on deepening vertical content ecosystems and improving user experience through AI technologies [3] - MCN agencies are evolving with significant advancements in refined operations, IP incubation, cross-industry integration, and international exploration [3] - The professionalization of streamers and content creators is increasing, with high-quality content creation becoming a core competitive advantage [3][4] - Monthly active broadcasting accounts are approximately 33.27 million, with 13 million new broadcasting accounts added in 2024 [4]
2024年我国网络表演（直播）行业营收规模超2100亿元 同比增长1.5%
Sou Hu Cai Jing·2025-06-26 03:20