小红书运营工作模型

Core Insights - The report outlines the operational model of Xiaohongshu, covering various aspects such as topic selection, title writing, content modeling, cover design, trend tracking, and traffic operation [1] Topic Selection Strategy - The topic selection follows a four-step method: "Find, Select, Combine, and Change." "Find" involves gathering topics through various channels like recommendations, searches, and social media, while also considering personal experiences and trending keywords. "Select" filters topics based on relevance and novelty. "Combine" integrates topics with personal experiences using ten methods for determining writing angles. "Change" involves continuous iteration of topics based on data analysis of user needs [2] Title Writing - Titles are crucial for content dissemination, accounting for 30% of its value. Effective titles should quickly convey the content, spark curiosity, and meet social sharing needs. Writing should adhere to six principles of clarity and simplicity, utilizing various techniques such as question formats and trending topics [3] Content and Cover Model - Content structure can be built using models like 3W1H and AIDA. The 3W1H model focuses on the "why" and "who" aspects, while AIDA is used to attract attention and generate interest. Cover design should prioritize concise text (not exceeding 20 words) and impactful visuals, with common structures including contrast and comparison. Note dimensions should adhere to a 3:4 standard to avoid cropping [4] Trend and Traffic Operation - When pursuing trends, it is essential to maintain ethical boundaries, focusing on occasional trends rather than government policies. In traffic operations, the discovery page accounts for 70% to 80% of traffic, with recommendations based on user preferences. Establishing a topic library and emphasizing title and cover design are critical for effective operations [5]