暑期景区大考开始了，会整活的先出圈

Core Insights - The article discusses how tourist attractions are leveraging social media, particularly Douyin (the Chinese version of TikTok), to enhance visitor engagement and drive ticket sales through creative content and marketing strategies [12][30]. Group 1: Innovative Marketing Strategies - Tourist attractions are increasingly adopting creative roles and characters, such as "NPC beggars" and "chief slacker officers," to attract visitors and create engaging experiences [8][10]. - The trend of using social media for marketing has transformed attractions into content creators, where visitors are drawn not just to the scenery but to the interactive experiences and narratives [13][30]. - Pricing strategies have been adjusted significantly, with attractions like Wansui Mountain reducing ticket prices from 200 yuan to 80 yuan, leading to over 1 million sales [16][21]. Group 2: Visitor Engagement and Experience - The article highlights the importance of creating memorable experiences that resonate with visitors, as seen with characters like "Snow Cake Monkey," which have become local celebrities and draw significant crowds [11][12]. - Attractions are focusing on providing a complete consumer experience, integrating ticket sales with engaging content, real-time interactions, and user-generated content [22][30]. - The shift in visitor expectations emphasizes the need for attractions to not only provide scenic views but also to create shareable moments that can be captured and shared on social media [28][30]. Group 3: The Role of Social Media - Douyin is positioned as a powerful tool for attractions to amplify their visibility and attract visitors, transforming from a mere entertainment platform to a vital marketing channel [25][30]. - The success of various attractions demonstrates that effective content creation and audience engagement can lead to significant increases in visitor numbers, even without large advertising budgets [26][30]. - The article suggests that the ability to create engaging content and experiences is now a critical factor in determining the success of tourist attractions [31][33].