TikTok矩阵账号IP人设打造策略

Core Insights - The article emphasizes the importance of creating a strong IP persona for TikTok accounts to effectively capture and convert traffic into loyal customers [3][4][6] Group 1: IP Persona Development - Companies should define their target audience clearly, as different personas attract different demographics [3] - The persona's characteristics should have memorable traits, such as being humorous or professional, to engage viewers [4] - Consistency in the persona's image and language style is crucial, whether using a real person or a virtual character [4] Group 2: Content Strategy - Continuous output of content that aligns with the established persona is necessary to maintain audience interest [6] - Engaging with followers through comments and live interactions helps build emotional connections with the audience [6] - The article hints at further strategies for enhancing account influence and driving traffic growth through the established IP persona [6]