人民财评：构建长效机制 以金融活水激荡消费动能

Core Viewpoint - The People's Bank of China and other six departments issued guidelines to enhance financial support for consumption, aiming to unlock consumer potential and stimulate economic growth through 19 key measures [1]. Group 1: Financial Support for Consumption - The guidelines emphasize the importance of financial services in boosting consumption, particularly in light of slowing income growth and insufficient consumer confidence [1]. - Financial institutions are encouraged to strengthen services for private and small businesses, facilitating entrepreneurship and increasing disposable income through simplified loan processes [2]. - The guidelines propose enhancing the professional service capabilities of financial institutions, encouraging them to innovate credit products and provide loans to eligible consumption sector entities [3]. Group 2: Targeted Financial Measures - The guidelines advocate for financial support in key consumption areas, such as promoting trade-in services for consumer goods and enhancing credit support for related enterprises [4]. - There is a focus on expanding credit in service sectors like retail, hospitality, and home services, while also exploring financing models for new consumption types, including digital and green consumption [4]. - The guidelines aim to optimize the consumption environment by improving payment services and consumer rights protection, fostering a favorable atmosphere for consumption [4].