上海国际影视市场探索IP影视化新课题，形成产业链全覆盖格局

Group 1 - The Shanghai International Film and Television Festival has successfully concluded, with the focus now shifting to the ongoing Shanghai International Film and Television Market, which is exploring the potential of IP (Intellectual Property) transformation in the film industry [1][2] - The market has established a comprehensive industry chain covering the entire process from IP incubation to transformation, aiming to provide optimal solutions for IP development [1][2] - The "Cross-Media Narrators" series of IP-themed activities has become a highlight, attracting significant attention from industry guests and facilitating successful transactions of literary IPs [1][2] Group 2 - Since 2021, the festival has emphasized the value of literary "mother texts," leading to numerous literary IP transactions and expanding development possibilities through various platforms [2] - The market has become a key platform for IP promotion, with notable literary works being highlighted, including 60 selected pieces from the China Writers Association, which are deemed to have high transformation value [2] - The "Cross-Media Narrators: IP Recommendation Conference" has invited various organizations to promote diverse IPs, focusing on genres popular among younger audiences [2] Group 3 - The film market is seeking new growth points, with non-box office revenue becoming a future direction, emphasizing the need for more market-friendly derivative products based on IP [3] - The "Drama Fun MART" offers immersive experiences and promotes the real-world application of IPs, with significant emphasis on creating a multi-dimensional space for cultural and tourism integration [3] - The Shanghai International Tourism Resort is promoting the future development of numerous IPs, aiming to create a high-quality leisure and cultural experience [3]