阿里迎来大调整！饿了么、飞猪并入中国电商事业群

Group 1 - Alibaba Group CEO Wu Yongming announced the merger of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards becoming a comprehensive consumer platform [2] - Ele.me's Chairman and CEO Fan Yu, along with Fliggy's CEO Nan Tian, will continue to lead their respective companies while reporting directly to the head of the China e-commerce group, Jiang Fan [2] - The integration aims to enhance user experience by optimizing business models and organizational structures from a user-centric perspective [2] Group 2 - The Alibaba e-commerce business group was established on November 21, 2024, under the leadership of Jiang Fan, consolidating various e-commerce operations including Taobao, Tmall, and international digital commerce [2] - The merger is expected to leverage the strengths of Ele.me and Fliggy to create a more complete consumer service system, particularly enhancing collaboration in the instant retail sector [2] - Taobao Flash Purchase, which was launched in late April, has seen significant growth, with daily order volume exceeding 60 million and a year-on-year increase of 179% in retail orders [3][5] Group 3 - The integration of Fliggy is anticipated to inject new vitality into Alibaba's consumer ecosystem, targeting young consumers and enhancing travel service offerings [5] - Fliggy's stable management under Nan Tian is expected to benefit from Alibaba's extensive user base and e-commerce experience, facilitating rapid growth in travel product sales [5] - The merger is a crucial strategic adjustment for Alibaba, aiming to create strong synergies across e-commerce, local services, and tourism sectors [6]