东阳光集团推出“补己”全新冬虫夏草品牌，以国民好虫草，滋养全民健康

Core Viewpoint - The launch of the new brand "Dongyangguang Bujiyi" by Dongyangguang Group aims to promote the consumption of Cordyceps sinensis, making it accessible to the general public and enhancing the health of the nation through traditional Chinese medicinal practices [1][9][13] Industry Overview - The health management awareness among the public is increasing, with the demand for Cordyceps sinensis supplements rising due to the implementation of health strategies like "Healthy China 2030" [3] - The scale of China's health industry is expected to reach 16 trillion yuan by 2030, with the Cordyceps industry projected to exceed 100 billion yuan [3] - The shift in public health needs from "single treatment" to "integrated treatment and nourishment" reflects a broader trend towards daily health maintenance [3] Company Strategy - Dongyangguang Group has invested over 4 billion yuan and employed over 260 researchers since 2007 to develop ecological breeding for Cordyceps sinensis, achieving industrialization and standardization [3][5] - The company has established a nearly 400,000 square meter ecological breeding base in Yidu, Hubei, capable of producing 60 tons annually, ensuring year-round supply [6] Product Development - The new brand "Dongyangguang Bujiyi" focuses on providing affordable and high-quality Cordyceps products, with eight new products designed for various daily health needs [9] - The brand emphasizes quality control through a design-based quality management approach, ensuring products are free from additives and contaminants [11] Market Positioning - Dongyangguang Group's previous high-end brand "Dongyangguang Fresh Cordyceps" has gained recognition in the market, winning awards and promoting a new trend in traditional Chinese nourishment [7] - The launch of "Dongyangguang Bujiyi" is expected to democratize the Cordyceps market, making it a preferred choice for national health and promoting Chinese medicinal culture globally [13]