“消结”胶囊调查追踪：监管部门已立案，直播间产品下架

Core Viewpoint - SPRUTRITION's quercetin capsules are under investigation for false advertising and misleading health claims, with the product being removed from live sales but still available on other platforms [1][4]. Group 1: Investigation and Regulatory Actions - The Beijing Chaoyang District Market Supervision Administration has initiated an investigation into SPRUTRITION's trademark registration company, Yunshan Hengmao (Beijing) Enterprise Management Co., Ltd., based on allegations of false advertising [1]. - Following a report published on May 28, it was found that the product's claims of treating nodules lack clinical evidence and violate advertising laws [1][2]. Group 2: Product Availability and Marketing Claims - Despite the removal of the product from the SPRUTRITION live sales platform, it remains available on overseas flagship stores, where misleading claims about its efficacy in treating nodules persist [4][5]. - The product's promotional materials on various platforms include phrases suggesting it can "identify and eliminate nodules," which raises concerns about compliance with advertising regulations [3]. Group 3: Company Background - Yunshan Hengmao (Beijing) Enterprise Management Co., Ltd., the applicant for the SPRUTRITION trademark, was established on November 17, 2017, with a registered capital of 2 million RMB, categorizing it as a small and micro enterprise [5].