Group 1 - The silver tourism market in China is experiencing unprecedented growth potential due to the accelerating aging process, with the number of low-age healthy seniors expected to exceed 100 million by the end of 2025, and the market size projected to surpass 1 trillion yuan [1] - Shanghai, as one of the cities with the highest aging levels, has a silver tourism market currently exceeding 80 billion yuan, expected to approach 200 billion yuan by 2028 [1] - Ctrip Group has launched its first offline flagship store, "Ctrip Old Friends Club," in Shanghai, marking a significant upgrade in its service model towards professionalization and refinement [1] Group 2 - The flagship store promotes the "Interesting Travel Group" specifically designed for individuals aged 50 and above, focusing on the evolving travel needs of seniors who now seek higher quality and emotional value in their travel experiences [3][4] - The travel packages include six themed tours: "In the Picture Series," "Graceful Series," "Research Series," "Light and Shadow Series," "Joyful Health Series," and "Secret Realm Series," which emphasize quality experiences and comfort for the elderly [3][4] - The travel itineraries are designed with the characteristics of the elderly in mind, ensuring a "0 extra cost, 0 shopping" principle, with all necessary fees included to provide a pure travel experience [4] Group 3 - The establishment of the flagship store reflects a deep understanding of market trends and user needs, enhancing brand building and service upgrades, as many middle-aged and elderly users prefer offline consultation and booking [6] - Ctrip plans to expand its offline store network starting from Shanghai, targeting core cities and resource-rich second and third-tier cities, while offering diverse cultural activities to meet the spiritual and cultural needs of the elderly [6] - The company aims to deepen partnerships within the industry chain to continuously optimize service quality and explore more unique themed travel routes, positioning itself as the preferred brand for senior travel [6]
瞄准银发经济,“携程老友会” 全国首家旗舰店落户上海