国泰产险“幸孕儿·母婴疾病险”用创新服务诠释责任担当

Core Insights - The health insurance market in China has shown a significant trend of product structure differentiation over the past three years, with the proportion of critical illness insurance increasing from 18% in 2022 to 25% in 2024 [1] - The introduction of the "Lucky Baby: Maternal and Infant Disease Insurance" by Guotai Property Insurance aims to enhance the dual protection for pregnant women and newborns, supporting the implementation of the three-child policy [1] Group 1 - The "Lucky Baby: Maternal and Infant Disease Insurance" offers "one policy, two protections," addressing the shortcomings of traditional maternal and infant insurance by providing broader coverage and fewer restrictions [2] - The insurance covers a wide range of responsibilities, including 25 common pregnancy complications, 17 severe complications, and various newborn conditions, ensuring comprehensive protection for both mothers and infants [2] - Additional value-added services include prenatal check-up support, postnatal transportation, and pediatric specialist consultations, providing a full-process safety net for mothers [2] Group 2 - Guotai Property Insurance leverages the internet to enhance accessibility and awareness of maternal and infant insurance, launching educational initiatives to demystify insurance knowledge for the target demographic [3] - The company utilizes social media platforms to disseminate engaging content, improving the understanding and trust of families regarding maternal and infant insurance products [3] - Looking ahead, Guotai Property Insurance plans to continue focusing on maternal and infant health protection, optimizing products and services to contribute to a fertility-friendly society in China [3]