“寻找原汁原味老字号”活动启动，抖音生活服务持续助力老字号焕新

Group 1 - The core event is the launch of the "Finding Authentic Old Brands" series, aimed at promoting innovation and cultural heritage of traditional brands through digital means [1][2] - Douyin Life Services will collaborate with the Beijing Old Brand Association from June to November 2025, focusing on "new products, new scenarios, new groups, new momentum, and new stories" with 15 special projects [1] - The initiative includes support for new merchants, operational training, and full-chain training for old brands to enhance their market presence and consumer engagement [1] Group 2 - In June 2024, Douyin Life Services introduced the "Heartfelt Old Brand Renewal Plan," committing significant resources to support traditional brands in product upgrades and sales growth [2] - The "Heartfelt Old Brand" IP will continue to evolve in 2024, providing deeper support in areas such as merchant onboarding, operational assistance, and brand communication [2] - The goal is for traditional brands to effectively share their stories, increase product sales, and ensure cultural longevity through the Douyin platform [2]