Core Insights - ly.com demonstrated significant growth in Q1 2025, with revenue reaching RMB 4.377 billion, a 13.2% year-over-year increase, and adjusted net profit of RMB 788 million, up 41.1% YoY, indicating strong demand in the mass-market tourism sector [1][2][4] Operational Performance - Revenue from the online travel platform segment grew by 18.4% YoY to RMB 3.792 billion, accounting for approximately 86.6% of total revenue, driven by accommodation booking services and transportation ticketing [4][5] - Adjusted EBITDA reached RMB 1.159 billion, reflecting a robust business mix and multi-dimensional expansion [2][4] Business Developments - ly.com is focusing on mass-market tourism, targeting consumers in non-first-tier cities, which represent a significant growth opportunity, with 87% of registered users from these areas [9][11] - The company has integrated AI capabilities to enhance operational efficiency, reducing labor costs by 20% and improving user experience through personalized travel planning [16][17] Strategic Insights - The mass-market tourism sector is experiencing segmentation and diversification, with a growing demand for differentiated travel experiences among various consumer groups [20][21] - Outbound tourism is expected to drive future growth, particularly from non-first-tier cities, as ly.com enhances its international offerings and partnerships [7][23]
MoonFox Data | Simultaneous Growth in Scale and Profit of Ly.com Underscores the Potential of Mass-market Tourism