中茶协王庆：茶产品质量安全水平稳步提升，茶产业应加强协同发展

Core Viewpoint - The Chinese tea industry is experiencing increased attention and improved food safety standards, with a focus on enhancing quality and regulatory compliance as it approaches the end of the 14th Five-Year Plan period [1][10]. Food Safety Awareness - The food safety awareness in the tea industry has significantly improved, with a shift in consumer expectations from "safe to eat" to "healthy" and "green" [5][6]. - The quality safety level of tea products has been steadily increasing, with the national supervision sampling pass rate remaining around 99% from 2015 to 2024 [7][8]. Regulatory Developments - The implementation of the national food safety standard for tea (GB31608—2023) starting September 6, 2024, aims to enhance food safety, regulate the tea market, and support the development of the tea industry [1][10]. - The tea industry is adopting a comprehensive approach to food safety, emphasizing prevention and systematic governance across the entire supply chain [6][9]. Industry Challenges - The tea industry faces challenges such as a slow growth in consumption, structural changes in products and industries, and persistent issues affecting high-quality development [11][12]. - The industry must address the imbalance between supply and demand, as well as the need for transformation in production and consumption patterns [11][12]. Future Development Directions - The Chinese tea industry aims to integrate new productive forces, enhance market vitality, and improve brand influence through technological innovation and supply chain optimization [10][13]. - Future strategies include strengthening brand development, enhancing cultural value, and transitioning from traditional agricultural practices to modern food enterprises [13][12].