LZLJ(SZ:000568) Zhong Guo Jin Rong Xin Xi Wang·2025-06-26 09:27Core Viewpoint - The transformation of traditional industries through technology is essential for their survival and growth in the digital age, as exemplified by Luzhou Laojiao's efforts to globalize Chinese liquor culture [1][7]. Group 1: Company Overview - Luzhou Laojiao, a leading Chinese liquor brand, has a history dating back to the Ming and Qing dynasties, with its international journey beginning in 1915 when it won a gold medal at the Panama International Exposition [3][4]. - The brand's flagship product, Guojiao 1573, is recognized as a "living national treasure brew," with its brewing techniques dating back to 1324 and the "1573 National Treasure Cellar Group" established in 1573, which has been continuously producing liquor for 452 years [4][10]. Group 2: Innovation and Technology - The company emphasizes a dual approach of combining traditional roots with modern innovation, encapsulated in the philosophy of "rooted in tradition, winged by innovation" [7]. - Luzhou Laojiao is integrating digital technology into its production processes, showcasing advancements from production sensors to AR experiences at international exhibitions, thereby enhancing its global narrative capabilities [10]. Group 3: Cultural Impact - The participation of Luzhou Laojiao in the 2025 Summer Davos Forum highlights its role in promoting Chinese liquor culture on a global stage, aiming to create a "new-old symbiosis" in urban innovation [7][10]. - The cultural night at the forum served as a platform for Luzhou Laojiao to present its rich heritage and modern advancements, attracting global leaders and showcasing a unique Chinese flavor [10].