国内8城齐放，海外再下一城！陆藜·开了个方子养生版图加速扩张

Core Insights - The company "陆藜·开了个方子" is expanding its presence in the health and wellness market by opening new stores in eight cities across China and launching its first overseas store in Kuala Lumpur, Malaysia, by June 2025, marking a significant step in its global health lifestyle strategy [1][5]. Domestic Expansion - The new store openings in China reflect a deep understanding of urban dynamics, with each location tailored to specific consumer needs and lifestyles, such as a "life-extending" base in Qingdao and a "vitality charging station" in Yuyao [3]. - The Chengdu strategy includes two stores that cater to tech workers and shoppers, offering unique herbal drinks and a sensory experience that aligns with local culture and consumer behavior [3]. - Each store emphasizes distinctive product offerings and services, utilizing authentic ingredients and creating atmospheres that resonate with various customer segments, from modern minimalism to cultural heritage [3]. International Market Strategy - The Kuala Lumpur store addresses the local climate and dietary preferences by integrating local flavors with traditional herbal offerings, such as a spicy combination of Luo Shen and pepper pork bone tea [5]. - To celebrate the opening, the company launched promotional activities and social media campaigns to engage local consumers, enhancing brand visibility and connection with the community [5]. Brand Philosophy and Market Positioning - The expansion strategy combines local cultural elements with the brand's herbal core, creating a dual engine of growth that enhances its market presence both domestically and internationally [7]. - The brand aims to redefine global health consumption patterns by integrating Eastern herbal traditions into modern lifestyles, as evidenced by the diverse experiences offered in its stores [7].