文旅宣传，还可以这样玩

Core Viewpoint - The article discusses how Jiangsu and Hebei provinces have successfully utilized social media strategies to enhance their cultural tourism visibility, marking a shift from traditional official promotion to a more participatory and creative approach by the public [1][2][4]. Group 1: Jiangsu's Strategy - Jiangsu has transformed the "Su Chao" sports event into a phenomenon by integrating it with cultural tourism, creating a platform for city interaction and broad public engagement [2][5]. - The event serves as a medium to connect various sectors such as culture, tourism, and consumption, turning the competitive arena into a stage for cultural expression [2][5]. Group 2: Hebei's Approach - Hebei's slogan "So close, so beautiful, weekend in Hebei" has gained viral popularity, showcasing the power of a simple phrase to generate widespread engagement and participation [3][9]. - The slogan's success is attributed to its humorous contrast with physical distance, prompting users to creatively engage with the campaign across global landmarks [3][9]. Group 3: New Communication Dynamics - The success of both provinces highlights a new trend in tourism promotion where the focus shifts from traditional tourist attractions to social media interactions and user-generated content [4][5]. - The official entities in both provinces have adopted a supportive role, allowing grassroots creativity to flourish, which has led to increased public participation and enthusiasm [5][11]. Group 4: Future Challenges - As the tourism peak season approaches, the challenge lies in converting online engagement into real-world tourism experiences, ensuring that promotional efforts are backed by adequate infrastructure and services [11]. - The article emphasizes the need for a balance between catchy slogans and tangible offerings, as genuine tourist experiences are crucial for sustaining interest and economic benefits [11].