那些爆火出圈的城市，真靠旅游赚到钱了吗？

Group 1 - The article highlights the increasing trend of leveraging cultural artifacts and local attractions to drive tourism, exemplified by the discovery of a bronze artifact resembling a popular IP character, Labubu, in the Luoyang Museum [2][5][6] - Luoyang has successfully capitalized on this trend, experiencing a surge in visitor interest, making it a top destination for family travel in China this summer [7][11] - The article notes that Henan province has become a frequent topic on social media, with over 300 mentions related to tourism in 2024, indicating a strong online presence and engagement [9][10] Group 2 - The article discusses the importance of converting online traffic into physical visitors, emphasizing that destinations must adapt their marketing strategies to attract and retain tourists [4][18] - It mentions that successful marketing requires a deep understanding of social media dynamics and the ability to create engaging content that resonates with potential visitors [31][44] - The case of Shanxi province illustrates how effective collaboration with popular media, such as the game "Black Myth: Wukong," can enhance tourism visibility and attract visitors [22][26][28] Group 3 - The article emphasizes the need for destinations to innovate in their marketing approaches, moving beyond traditional methods to engage with audiences through humor and relatable content [41][42] - It highlights the effectiveness of using influencers and content creators to promote local attractions, as their authentic experiences can resonate more with potential tourists [43][40] - The article concludes that understanding platform rules and effectively utilizing trends is crucial for destinations to maintain relevance and attract visitors in a rapidly changing digital landscape [44][36]