商务部研究院专家：外国人在华消费成为时下热点 “反向代购”引关注

Core Insights - The optimization of visa-free and tax refund policies, along with the enhancement of China's manufacturing capabilities and the emergence of experiential consumption trends, has stimulated foreign tourists' consumption in China and encouraged "reverse purchasing" by foreigners [1][5][6] Group 1: Policy and Economic Impact - The expansion of the visa-free tax refund policy has made it easier for foreigners to shop in China, contributing to increased foreign consumer spending [3][5] - The shift in foreign shopping preferences from traditional products like silk and tea to high-value items such as drones and smart wearables reflects the improvement in China's manufacturing quality and variety [3][5] Group 2: Consumer Trends - The trend of "immediate purchase and refund" has gained popularity, particularly with the nationwide implementation of the departure tax refund policy, enhancing convenience for foreign shoppers [5][6] - Products that blend traditional Chinese elements with contemporary cultural designs are increasingly favored by foreign consumers [5] - Smart technology products, including smart glasses and drones, have emerged as new highlights in consumer preferences [5][6] Group 3: Strategic Recommendations - There is a need to develop foreign tourist-friendly shopping districts that cater to the specific consumption characteristics of foreign visitors, including multilingual signage and shopping maps [6] - Companies are encouraged to offer customized and personalized products and services for foreign consumers, including exclusive discount packages [6] - Leveraging artificial intelligence to create a range of extended consumer products around popular IPs can help expand the consumption industry chain [6] Group 4: Global Economic Context - The establishment of a global consumption community by China holds significant strategic importance, especially in the context of rising trade protectionism and geopolitical tensions [6][7] - This initiative can contribute positively to the economic recovery of other countries and the overall global economic landscape [7]