Pixar's 'Elio' is emblematic of a bigger headwind for Hollywood

Core Insights - Disney's Pixar animation studio experienced its worst opening ever with "Elio," which generated only $21 million in its first three days, marking a record low for the studio [1] - The underperformance of "Elio" aligns with a trend where original films from Pixar and other animation studios have struggled compared to sequels, with "Elemental" previously holding the lowest opening at $29.6 million [2] - The animation industry has seen a significant preference for sequels over original content, with less than a third of nearly 30 animated releases since 2022 being original stories [5] Industry Trends - The gap between original intellectual property and sequels has widened significantly, posing challenges for studios aiming to expand their IP portfolios [4] - Post-pandemic, studios have focused on familiar content, leading to an influx of franchise films, as audiences gravitate towards sequels that provide a sense of comfort [12] - Since 2016, original titles have consistently made up a small fraction of the highest-grossing domestic releases, with none of the top 20 films in 2024 being original storylines [13] Competitive Landscape - Increased competition from other studios like Universal, Sony, Warner Bros., and Paramount has made families more selective about which films to watch in theaters versus at home [10] - The release of "Elio" coincided with other successful live-action remakes, which continued to attract audiences, further impacting its performance [11] - The animation sector is facing existential threats from evolving streaming economics and new competitors, making sequels a safer investment for traditional studios [14] Future Opportunities - Original films like "Elio" may still find success through extended theatrical runs and streaming platforms, potentially leading to future installments and merchandising opportunities [15] - Historical examples, such as "Encanto," demonstrate that films can gain popularity post-release, suggesting a potential for original content to thrive in the long term [16]