NETDRAGON(HK:00777) Huan Qiu Wang·2025-06-26 12:53Core Viewpoint - The gaming industry is making significant strides in the Environmental, Social, and Governance (ESG) domain through innovative initiatives, exemplified by the collaboration between NetDragon and the Xishuangbanna Tropical Rainforest Conservation Foundation for the "Asian Elephant Rescue Action" program [1] Group 1: Digital Empowerment and New Ecological Models - NetDragon has integrated gaming mechanics with philanthropy, creating a new model of "digitalization + public welfare," allowing players to contribute to real-world elephant habitat restoration while enjoying the game [2] - The shift from offline fundraising to a virtual ecosystem-driven approach enhances the efficiency and transparency of charitable efforts, showcasing the gaming industry's potential in the ESG space [2] Group 2: Immersive Participation and Engagement - The new version of the game features a "triggered donation" model where player actions directly translate into donations to the rainforest foundation, alongside virtual tasks for ecological restoration [3] - Players can earn exclusive in-game rewards and a digital certificate for their contributions, creating a traceable link in the charitable process, thus engaging the Z generation in social responsibility through digital means [3] Group 3: Corporate Responsibility and Technological Goodness - As ESG principles gain traction, more companies are incorporating them into their strategies, with gaming companies uniquely positioned to embed positive values into their core operations [4] - NetDragon has expanded its "gaming + public welfare" strategy across various sectors, including ecological protection and cultural heritage, demonstrating corporate responsibility through multiple philanthropic projects [4] - The integration of gaming with public welfare and cultural tourism not only enriches game content but also establishes a positive communication mechanism with social benefits [4]