
Core Viewpoint - The Shanghai Pudong Development Bank (SPDB) Guangzhou Branch is actively supporting the construction of Guangzhou as an international consumption center by transforming its financial services to enhance consumer spending and meet diverse customer needs [2][10]. Group 1: Wealth Management and Consumer Support - SPDB Guangzhou Branch is building a comprehensive wealth management service system that caters to various customer groups and scenarios, providing essential support for consumption growth [4]. - In response to declining deposit rates, the bank focuses on safeguarding customers' financial interests by innovating wealth management products and launching specialized services for the elderly [5]. Group 2: Elderly Financial Services - The bank has established a unique elderly financial service system featuring specialized branches and exclusive benefits, enhancing service quality for senior customers [5][6]. - SPDB Guangzhou Branch has received the "Elderly Financial Service Home+" certification from the Guangzhou Financial Bureau, promoting personal pension accounts and products [5]. Group 3: Consumer Loan Innovations - SPDB is innovating its consumer loan products to stimulate spending, including increasing credit limits and extending loan terms [7]. - The "Pu Flash Loan" product has expanded its eligibility and offers competitive pricing to reduce financing costs for customers [7]. Group 4: Payment Services and Promotions - The bank collaborates with local merchants and platforms to create a localized payment benefits system, enhancing customer engagement through various promotional activities [8][9]. - SPDB Guangzhou Branch has implemented a series of consumer incentives, including discounts for elderly customers and exclusive offers for new residents in Guangdong [6][9]. Group 5: Future Directions - The bank plans to continue its financial innovations and initiatives aimed at boosting consumption and improving the quality of life for residents, contributing to the high-quality development of Guangdong's economy [10].