Will Affirm's Auto Move With Shopmonkey Fuel More Repeat Users?

Core Insights - Affirm Holdings, Inc. has partnered with Shopmonkey to become the default pay-over-time option for auto repair customers in the U.S. and Canada, allowing customers to split repair costs into manageable payments, sometimes at 0% APR, with no hidden fees [1][2][9] - This partnership provides Affirm access to a large network of small and mid-sized auto shops, expanding its presence in the auto repair spending category, which averages nearly $800 per year per car owner [2][9] - The collaboration is expected to boost Affirm's transaction volume and customer base, with total transactions growing 45.6% year-over-year to 31.3 million in the last reported quarter [3][9] Company Performance - Affirm handled over $33 billion in gross merchandise volume over the past year, enhancing brand trust and visibility by aligning with practical, recurring expenses [4] - Affirm's merchant network now exceeds 358,000 members, further expanding its reach in the market [4][9] - Year-to-date, Affirm's shares have gained 8.8%, underperforming the broader industry but outperforming the S&P 500 Index [7] Valuation and Estimates - Affirm trades at a forward price-to-sales ratio of 5.44X, slightly below the industry average of 5.80 [11] - The Zacks Consensus Estimate for Affirm's fiscal 2025 earnings implies a 101.8% improvement year-over-year, indicating strong growth potential [13]