降本、出海、破圈，2025重庆数字经济创享会给出消费企业“生存指南”

Group 1 - The 2025 Digital Economy New Consumption Conference was held in Chongqing, focusing on the integration of consumer goods and digital economy, aiming to promote industry exchanges and capital-project interactions [3][15] - The conference highlighted the trend of "precision consumption," with a 19% year-on-year increase in users opting for interest-free installment payments during the "6·18" shopping festival [6] - The event featured discussions on overcoming challenges in the consumer goods sector, emphasizing the need for digital transformation and innovative marketing strategies [11][12] Group 2 - The conference showcased successful case studies, such as the rapid growth of the high-tech apparel brand "Meili City," which achieved significant market presence within a year by focusing on product innovation and targeted marketing [8] - A roundtable discussion included insights from various industry leaders, emphasizing the importance of integrating food culture and digital strategies to create successful products [11][12] - The launch of the 2025 Digital Economy New Consumption Initiative aims to explore new paths for consumer innovation, focusing on collaboration across different sectors to enhance consumer experiences [15][17]