Core Insights - Xiaomi's new SUV model, YU7, achieved remarkable pre-order success, with 200,000 units reserved in just 3 minutes, surpassing the previous model, SU7, which took 27 minutes to reach 50,000 pre-orders [1][4] - In one hour, YU7 secured 289,000 pre-orders, translating to approximately 57.8 billion yuan in revenue, which is 1.8 times Xiaomi's projected automotive revenue for 2024 [4] - The rapid success of YU7 is attributed to its competitive pricing and high performance, positioning it as a strong contender against luxury brands like Porsche [5][7] Product Features - YU7 boasts an impressive range of 835 kilometers, 690 horsepower, and a 0-100 km/h acceleration time of 3.23 seconds, addressing consumer concerns about range anxiety [7] - The vehicle supports fast charging capabilities, allowing for 620 kilometers of range to be added in just 15 minutes, and features advanced hardware for smart driving [7][10] - User experience enhancements include ample storage space, a smart fridge, and integration with Xiaomi's ecosystem, making it appealing to younger consumers [10][12] Manufacturing and Supply Chain - Xiaomi is committed to building its own factories to ensure quality control and production efficiency, with plans for a total annual capacity of 300,000 vehicles by mid-2025 [12][14] - The company has successfully reduced luxury car component costs by 40% through deep integration of domestic supply chains, enhancing its competitive edge [14] - Xiaomi's transformation from an internet company to a manufacturing powerhouse is reflected in its market valuation, projected to reach 1.4 trillion HKD by 2025 [14][16] Market Positioning - The success of YU7 is seen as a significant milestone for China's automotive industry, showcasing the country's shift from a manufacturing giant to an innovation leader [16] - Xiaomi's approach combines strong technical capabilities, precise market positioning, and a robust brand presence, contributing to its rapid growth in the automotive sector [16]
一小时大定28.9万台,雷军:小米创造了中国工业史上的奇迹!
Sou Hu Cai Jing·2025-06-26 18:23