1小时大定突破28.9万辆！雷军：拿到这么多订单挺激动 小米不是靠营销赢

Core Viewpoint - Xiaomi's first SUV model, the YU7, has been launched with significant initial demand, indicating strong market interest and consumer trust in the brand [1][3]. Group 1: Product Launch and Initial Demand - The Xiaomi YU7 SUV was officially launched on June 26, with three versions priced at 253,500 yuan, 279,900 yuan, and 329,900 yuan [1]. - Within 3 minutes of opening pre-orders, the YU7 received over 200,000 reservations, and this number increased to 289,000 within an hour [1]. Group 2: Leadership Insights - Xiaomi's chairman, Lei Jun, expressed excitement over the initial orders, emphasizing the company's commitment to improving production capacity to meet demand [3][4]. - Lei Jun highlighted the importance of building capabilities across various dimensions to ensure sustained success in the automotive sector [5][6]. Group 3: Market Positioning and Strategy - The competitive landscape for SUVs in China is intense, and Xiaomi aims to enhance product quality to maintain consumer trust [4]. - Lei Jun refuted claims that Xiaomi's success is solely due to marketing, asserting that the company leads in multiple areas such as product development and quality [7]. Group 4: Challenges and Reflections - The company acknowledges the complexities of public perception and the need for careful communication as it navigates a rapidly evolving market [8]. - Lei Jun emphasized the necessity for Xiaomi to view itself as a key player in the automotive industry, setting high standards for performance and innovation [10]. Group 5: Industry Trends and Responses - Xiaomi is committed to responding to industry challenges, including avoiding price wars and focusing on high-end market positioning [11][13]. - The company aims to compete with global automotive leaders by investing in technology, quality, and high-end branding [13].